How to Choose the Best Kind of Marketing for a Business to Grow

Irrespective of whether you are a business owner or a working professional, there are several critical questions that you should be asking yourself. For example, are you aware of the needs of your customers? Do you think customers trust your products? Have you observed any of the messages or posts customers make about your products and services? The one word that can answer all these questions is marketing. The importance of marketing for your business manifold. It makes the customers aware of your products or services, engages them, and helps them make the buying decision.

Furthermore, a marketing plan, a part of your business plan, helps in creating and maintaining demand, relevance, reputation, competition, etc. Therefore, as marketing has a pivotal role to play in making your business a huge success, without understanding the importance of marketing, it may be a little challenging to manage and run a profitable business in today’s world. To understand the importance of marketing for your business and why it is needed, we need first to explore what marketing is.

Marketing and its Importance for Businesses

In this section, we’ll discuss the importance of marketing for businesses and the reasons.

1. Effective consumer engagement: Businesses must engage customers, and herein, marketing proves to be an effective tool. Customers can be involved by telling them what they do not know and creating good content around your products and services.
2. Building and maintaining reputation: The reputation of your business depends on how it grows and its lifespan. This is where marketing comes across as a way to build the brand equity of companies. And this happens when the expectations of the customers are met.
3. Building relationships between customers and business: For any business to grow, it must build a long-lasting relationship with its customers. Marketing is based on demographics, psychographics, and consumer behavior and, therefore, gives an understanding of what customers want.
4. Boosting sales: Since marketing utilizes different ways to promote products or services, it helps in increasing the likelihood of better deals. Happy customers translate into a company’s brand ambassadors automatically.
5. Staying relevant: Marketing helps a business to remain relevant to the customers and in its domain. It helps in maintaining good relationships.
6. Making informed decisions: The primary questions that every business has been around are the ‘hows’ and ‘whys’ of producing products or delivering services. This underscores the importance of marketing for companies and the fact that it links a business and society.

The importance of strategic planning in an organization

Every company needs to be goal oriented!.every successful company has a plan and knows where it is going in the future. Taking the time to review the company’s past performance and predict its future performance provides a roadmap to follow.

But if you stick it in a drawer and let dust accumulate, it won’t serve as the foundation of your business, as it should.

1) Gives a sense of direction to all teams.

2) Competitive advantage in the market

3) Innovation

4) Make the company proactive by nature

5) Increases productivity and operational

6) Higher sales and profits

7) Keeps employees motivated

8) Attracts financial investors

9) Minimizes risk

Our marketing Support Service

A Marketing Support Service would include some or all of the the following elements:

• Marketing Planning and Strategy
• Marketing & Market Research
• Corporate Identity / Branding development
• Marketing collateral & infrastructure development / re-development
• Marketing Support Hub – design, development, build, operate
• Stationery & Marketing Collateral management – design, print, logistics
• Website portfolio design and development
• Advertising Campaign media planning / buying, creative, delivery & management
• Integrated CRM solution development / re-development
• Creative design (online & offline)
• Digital Marketing services
• Social Media services
• Photography & video services
• Event support
• Press & Public Relations service
• Real time Campaign and Service performance & ROI reporting

We try to answer these questions and Achieving excellence in strategic thinking and practice

All too often, in the daily pressure of achieving short-term financial results, managers lose sight of long-term goals. The key to ensuring that companies remain on track to reach these goals is the existence of a clear and focused business strategy.

• Which industries, markets and segments should I enter or exit?
• Which advantage should I develop or build on?
• How can I create value for customers in a better way than competitors?
• How can we align sustainability demands and opportunities with our competitive strategy?
• How can I assess the challenges and seize the opportunities of digital disruption?
• Should I change our supply chain or ecosystem strategy, and how?
• How will my strategic decisions impact shareholder value and demands from other stakeholders?
• Understand how collaboration can help you deal with the challenges of digital transformation and the disruption of the Fourth Industrial Revolution (4IR)
• Gain insights into the role of collaboration in developing and implementing your organisation’s strategy
• Develop methods for proactively building, competing with and defending platform businesses
• Improve your ability to design effective alliances, and acquire frameworks for partner selection, ecosystem development and alliance design
• Gain skills to create effective ecosystems of partners from different industries and countries while building mutual trust and capturing value
• Corporate strategy. Define your optimal portfolio of businesses and an effective corporate growth strategy
• Acquisition strategies. Enhance your M&A capabilities through  acquisitions with greater value creation potential, at the right price and with the right deal structure 
• Post-M&A integration management. Design a post-M&A integration approach that fits your strategic objectives, while taking human constraints into account